There are multiple objectives of Ph.D. program in Media and Communication at the School of Media and Communication Studies, University of Management and Technology
- · The main focus of the course is to get a critical understanding of the field of media and communication and how it influences modern society, the culture of the people, politics, and in turn the economy of a country. By undertaking this academic cum research-oriented degree program, one gets a deep insight into the role of media, be it television, cinema, print media, or digital media in shaping the socio-cultural aspects in today’s world.
- · To build up-to-date expertise and understandings in existing knowledge of media and communication studies and to mold students as knowledge creators, critical thinkers, keen observers, media analysts, and communication designers.
- · To prepare Ph.D. scholars for an academic career in the field of Media and Communication and to develop well-equipped advanced-level research skills by providing specialized hands-on training during course work.
- · To enhance a deep sense of understanding about the role of media in highlighting social issues through various research studies.
- · To create market-oriented human resources in the age of ongoing digitalization in media.
- · With the rise of globalization and global cooperation, it is the need of the hour to develop professional competencies through up-to-date high-impact research to deal with international market standards.
